LAS VEGAS - January 8, 2007 - Samsung Electronics, a worldwide leader in HDTV innovation, and Cox Communications, the fourth-largest cable provider in the nation, signed a Letter of Intent (LOI) to accelerate the development interactive digital cable services leveraging the Open Cable Application Platform (OCAPTM) on Samsung HDTVs, Set-top Boxes and Digital Video Recorders. Cox's interactive services and applications, including an OCAP Interactive Program Guide from Guideworks, LLC are running on Samsung OCAP-compliant DLP HDTVs in Cox's Gainesville, Fla. (FL) division.

The two companies made this announcement today at the 2007 Consumer Electronics Show. Samsung's full lineup of HDTVs and Set-top boxes will be on display during CES 2007 at the Samsung booth, #11033 in the Central Hall of the Las Vegas Convention Center from January 8 – 11.

“We are excited to see substantive progress between Cox and Samsung, culminating with the December 2006 Gainesville trial that brings the retail availability of Samsung's Interactive Digital Cable Ready (iDCR) TVs in Cox's footprint one step closer." says DJ Oh, President and CEO of Samsung Electronics America, Inc., said, "We look forward to expanding to other Cox markets where we plan to introduce our HD Set-top boxes to the trial as well.”

Chris Bowick, Senior Vice President, Engineering and Chief Technical Officer for Cox said, " Samsung has been a terrific partner and we are excited to join them to make OCAP on retail devices a reality for our customers. Our successful trial of the Samsung OCAP solution illustrates Cox's commitment to offering customers additional devices that will operate seamlessly alongside our current leased devices."

“Running OCAP and interactive digital cable services from the Head End through the Multi-stream CableCARD both provided by Scientific Atlanta to the Host is a leap forward in digital television development, which now more than ever relies on increased network connectivity to enhance the viewer's experience," says HG Lee, Vice President of the Visual Display Division R&D of Samsung Electronics Co., Ltd., added.

Dallas Clement, Senior Vice President of Strategy and Development for Cox said, " Cox is excited to partner with Samsung to offer customers a robust interactive experience. We are committed to providing our customers the technology and support they need to get the most out of their electronics and we are committed to supporting Samsung's Interactive Digital Cable Ready (iDCR) TVs in our markets.

Samsung at ICES 2007

To see Samsung Electronics' complete ICES 2007 product lineup, please visit the company's booth (#11033) located in the Central Hall of the Las Vegas Convention Center. For more information on specific products, please visit Samsung Electronics' ICES press site at www.samsung.com/icespress.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, advanced digital consumer electronics, information systems and home appliance products. The SEA organization oversees the North American operations of Samsung including Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Please visit www.samsung.com para obtener más información.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 90 offices in 51 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com.

Acerca de Cox Communications

Cox Communications, a Fortune 500 company, is a multi-service broadband communications and entertainment company with more than 6 million total residential and commercial customers. Cox offers an array of advanced digital video, high-speed Internet and telephony services over its own nationwide IP network. Cox Business Services is a full-service, facilities-based provider of communications solutions for commercial customers, providing high-speed Internet, voice and long-distance services, as well as data and video transport services for small to large-sized businesses. Cox Media offers national and local cable advertising in traditional spot and new media formats, along with promotional opportunities and production services. More information about the services of Cox Communications, a wholly owned subsidiary of Cox Enterprises, is available at www.cox.com/espanol, www.coxbusiness.com y www.coxmedia.com.

CONTACT: Jeff Newelt
MWW Group (212) 827-3778
jnewelt@mww.com

Erin Lambremont
Cox Communications
(404) 843-5854
erin.lambremont@cox.com