(ATLANTA) - Cox Media, the advertising sales arm of Cox Communications today announced that it has signed Tourism Australia as a new client for its pioneering on-demand advertising platform - FreeZone. Tourism Australia and their agency, Dailey & Associates Advertising, are among the first Cox Media clients to enjoy enhanced data reporting on content viewership that give advertisers unparalleled insight into the success of their on-demand campaigns.

“As the ways in which consumers view television have continued to evolve in the digital landscape, Cox Media has led efforts to develop new and innovative advertising platforms that harness the new features and benefits of our Cox Digital Cable service for our advertising customers as well as our cable subscribers,” said Billy Farina, senior vice president of advertising for Cox Media. “The advertising community has been asking for indices of measurement to gauge the effectiveness of on-demand campaigns, and we recognize that this is key to our success.”

The data reporting capabilities of FreeZone now include the following metrics:

• Unique households viewing the content
• Average duration content was viewed
• Total views
• Share of enabled subscribers viewing the content
• Number of views per zip code
• Number of views per psychographic profile
• Propensity to view based on psychographic profile
• Number of views per day part
• Number of repeat views per household
• Share of active subscribers viewing the content

Presently, Cox is the only cable operator with an on demand advertising platform offering data metrics beyond the first four data points above. Clients can get reports on viewership daily, at the end of the campaign and at any frequency in between. For clients placing multiple pieces of content on FreeZone, Cox Media is also able to provide cumulative reporting.

"Dailey & Associates Advertising has made it a priority to stay on top of new technology-driven messaging opportunities and to employ them when they make strong strategic sense for our clients," said Brian Fisher, Sr. V.P. Group Media Director, Dailey & Associates Advertising. "Video on Demand (VOD) is of particular interest to us for many of our clients and for Tourism Australia, especially. On Behalf of Tourism Australia, we have been rolling out several VOD scenarios for testing purposes and believe Cox's expanded reporting capability make them an ideal partner for greater learning in the VOD arena."

FreeZone is now available to more than 1.1 million Cox Digital Cable subscribers in San Diego and Orange County, Calif., Las Vegas, Nev., New Orleans, La., Oklahoma City, Okla., Omaha, Neb.; Hampton Roads, Va.; Connecticut; and Rhode Island.

About Cox Media (www.coxmedia.com)

Cox Media, a wholly owned subsidiary of Cox Communications Inc., is one of the country's largest cable television advertising sales organizations, reaching more than eight million subscribers. The first to commercially deploy digital program insertion and on-demand advertising, Cox Media uses advanced research and media planning, customized promotions and state of the art commercial production to help businesses connect with their audiences. From broad reach on highly rated programs to laser-sharp targeting of specific audiences, Cox Media provides more choice, better value and smarter advertising solutions to its clients.

Acerca de Cox Communications (www.cox.com/espanol)

Cox Communications Inc. is a multi-service broadband communications company with approximately 6.6 million total customers, including approximately 6.3 million basic cable subscribers. The nation's third-largest cable television provider, Cox offers analog cable television under the Cox Cable brand as well as digital video service under the Cox Digital Cable brand. Cox provides an array of other communications and entertainment services including local and long-distance telephone under the Cox Digital Telephone brand, high-speed Internet service under the Cox High Speed Internet brand, video on demand programming under the Entertainment on Demand brand, digital video recorders, high-definition television and home networking. Commercial voice and data services are offered via Cox Business Services. Local cable advertising, promotional opportunities and production services are sold under the Cox Media brand. Cox is an investor in programming services including Discovery Communications Inc. Cox Communications is a wholly-owned subsidiary of Cox Enterprises Inc.

Media Contact:
David Grabert
(404) 269-7054
(678) 592-2258 (cell)
david.grabert@cox.com