Giving parents simple, easy-to-use resources for managing what their kids see, and don't see, on TV programs and web sites, Cox Communications today debuted public service announcements for Take Charge! Smart Choices for Your Cox Digital Home. Launched in partnership with John Walsh, children's advocate and host of America's Most Wanted, the Take Charge! program hopes to increase awareness and use of the parental controls and filtering tools for TV and Internet services that are already available in most homes.
"Many parents think they have to take extreme measures to protect their kids from media content they find inappropriate," explained Walsh. "However, our Take Charge! PSAs show parents that they can keep their family safe with a few simple, easy steps."
Featuring Walsh, the five PSAs send the message that parents don't need to go overboard in controlling their family's mass media exposure. Highlighting parental concerns about monitoring their kids' online and TV access, the first PSA shows parents literally taking their TV sets and computers out of their homes each day. In all of the PSAs, Walsh explains how Take Charge! provides the easy tools and resources to help parents manage their children's access to TV and online content and to find good programming families can enjoy together. All five PSAs will be introduced this fall and will be aired on multiple cable channels in Cox markets nationwide.
"Our research indicated that most parents wanted help managing mass media content coming into their homes," said Jim Robbins, President and CEO of Cox Communications. "We're responding with the Take Charge! program. Our new PSAs featuring John Walsh will help our customers find and access existing tools to increase their families' enjoyment of Cox digital and broadband services."
Launched in August 2004, Take Charge! consists of a comprehensive web site at www.cox.com/takecharge, free parents' guide including Spanish-language version, and local educational activities within the communities Cox serves. Teaching young children and teens how to stay safer online is a major element of the program thanks to Cox's new partnership with NetSmartz(R), an interactive, educational safety resource created by the National Center for Missing & Exploited Children(R) and Boys & Girls Clubs of America. In addition to the Take Charge! PSAs, Cox has donated $1 million of PSA airtime to Netsmartz and $500,000 to the National Center for Missing & Exploited Children.(R)
About Cox Communications:
Cox Communications Inc. (NYSE: COX), a FORTUNE 500 company, is a multi-service broadband communications company with approximately 6.6 million total customers, including approximately 6.3 million basic cable subscribers. The nation's third-largest cable television provider, Cox offers both analog cable television under the Cox Cable brand as well as advanced digital video service under the Cox Digital Cable brand. Cox provides an array of other communications and entertainment services, including local and long-distance telephone under the Cox Digital Telephone brand, high-speed Internet access under the Cox High Speed Internet brand, and commercial voice and data services via Cox Business Services. Local cable advertising, promotional opportunities and production services are sold under the Cox Media brand. Cox is an investor in programming networks including Discovery Channel. More information about Cox Communications can be accessed on the Internet at www.cox.com/espanol.
MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4741071 CONTACT: Cox Communications Bobby Amirshahi, 404-843-7872 bobby.amirshahi@cox.com or Shira Miller Communications Shira Miller, 678-904-5743 shira@shiramiller.com SOURCE: Cox Communications Inc.
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