Cox Communications Offers Hispanic Consumers New Cable Television Package with the Launch of Paquete Latino
Business Wire
Atlanta, GA
NYSE:COX

ATLANTA--(BUSINESS WIRE)--Sept. 20, 2004--Cox Communications Inc. (NYSE: COX) announced today the launch of its new digital cable package specifically tailored to meet the preferences and needs of Hispanic consumers. Paquete Latino(SM) with Cox Digital Cable combines the best selection of Spanish- and English-language programming, all at a value-added price.

For approximately $34.95 per month in select Cox markets, consumers can access up to 35 Spanish-language channels featuring the best in news, sports, educational programming, movies, music, family programming and more. The package also includes multiple channels of HBO, with HBO Latino, and the English-language programming in Cox's limited basic tier consisting of local broadcast channels.

"Cox is excited to introduce this new, robust Hispanic video package - Paquete Latino - to consumers in our markets," said Cesar Cruz, Director of Multicultural Marketing for Cox. "Paquete Latino offers a great combination of diverse cable networks, HBO Latino and local broadcast channels - all in one cable television package for the best value to Hispanic consumers in our markets."

    Some of the networks offered in Cox's Paquete Latino include:

    --  TeleFutura

    --  Azteca America

    --  Discovery en Espanol

    --  CNN en Espanol

    --  History en Espanol

    --  Fox Sports en Espanol

    --  ESPN Deportes

    --  MTV Espanol

    --  VHUno

    --  CineLatino

    --  De Pelicula

    --  De Pelicula Clasico

By offering programming in both languages in Paquete Latino, Cox can better meet the needs of multi-generational Hispanic households and consumers at all levels of acculturation. Cox's Paquete Latino delivers a substantial amount of culturally-relevant programming combined with local broadcast and HBO Latino for a highly competitive price.

The new Spanish-language package is currently available in San Diego, Calif.; Phoenix and Tucson, Ariz.; and Omaha, Neb. Additional Cox cable systems will launch Paquete Latino this fall.

Acerca de Cox Communications

Cox Communications Inc. (NYSE: COX), a FORTUNE 500 company, is a multi-service broadband communications company with approximately 6.6 million total customers, including approximately 6.3 million basic cable subscribers. The nation's third-largest cable television provider, Cox offers both analog cable television under the Cox Cable brand as well as advanced digital video service under the Cox Digital Cable brand. Cox provides an array of other communications and entertainment services, including local and long-distance telephone under the Cox Digital Telephone brand, high-speed Internet access under the Cox High Speed Internet brand, and commercial voice and data services via Cox Business Services. Local cable advertising, promotional opportunities and production services are sold under the Cox Media brand. Cox is an investor in programming networks including Discovery Channel. More information about Cox Communications can be accessed on the Internet at www.cox.com/espanol.

    CONTACT: Cox Communications Inc.
             Bobby Amirshahi, 404-843-7872

    SOURCE: Cox Communications Inc.

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