ATLANTA--(BUSINESS WIRE)--Sept. 16, 2004--Cox Communications Inc. (NYSE: COX) today announced it is introducing a Spanish-language bill option. The new feature is currently available to Cox customers in Phoenix and Tucson, Arizona, and will begin rolling out in additional Cox markets throughout 2004.
"We want our Spanish-speaking customers to know how much we appreciate their business and we want them to feel comfortable in all facets of their relationship with Cox," said Cesar Cruz, Cox's Director of Multicultural Marketing. "Offering a Spanish-language bill is one of several steps we're taking to ensure Cox services are valuable to all of our customers."
Steve Rizley, Vice President and Region Manager for Cox in Arizona, added, "The Spanish-language bill underscores Cox's commitment to making it simpler and more convenient for customers to do business with Cox. We've received very positive response from Arizona customers about this new feature and other product enhancements." In addition to the new Spanish-language bill, Cox is in the process of adding more Spanish-language networks to its cable lineup and recently introduced several Cox Digital Telephone calling plans that offer convenient, inexpensive long-distance calls to Mexico.
Cruz noted that Cox is the first major cable company to offer customers a "bundled bill" in Spanish, meaning that the new billing feature is available with not only Cox Cable, but also Cox Digital Telephone and Cox High Speed Internet. As with Cox's current billing options, customers of multiple Cox services who choose the new Spanish-language bill can elect to receive a single bill or separate bills for each service.
"Certainly, there is much more to offering a billing statement in Spanish than simply translating the existing bill. We took great care in 'transcreating' our statement to ensure that every section is clear, understandable and culturally relevant to our Spanish-speaking customers," Cruz noted. "We also looked carefully at our customer service functions to ensure we offer excellent customer care at all levels of contact. This includes having customer service representatives who speak Spanish. We've also enhanced our web site, www.cox.com, to allow customers to view their Spanish-language bills and access other online customer support features in Spanish."
Cox markets launching the Spanish language bill in 2004 include Omaha, Las Vegas, San Diego, Rhode Island, New Orleans, Oklahoma City and Northern Virginia.
Acerca de Cox Communications
Cox Communications Inc. (NYSE: COX), a FORTUNE 500 company, is a multi-service broadband communications company with approximately 6.6 million total customers, including 6.3 million basic cable subscribers. The nation's third-largest cable television provider, Cox offers both analog cable television under the Cox Cable brand as well as advanced digital video service under the Cox Digital Cable brand. Cox provides an array of other communications and entertainment services, including local and long-distance telephone under the Cox Digital Telephone brand, high-speed Internet access under the Cox High Speed Internet brand, and commercial voice and data services via Cox Business Services. Local cable advertising, promotional opportunities and production services are sold under the Cox Media brand. Cox is an investor in programming networks including Discovery Channel. More information about Cox Communications can be accessed on the Internet at www.cox.com/espanol.
CONTACT: Cox Communications, Inc., Atlanta Bobby Amirshahi, 404-843-7874 SOURCE: Cox Communications, Inc.
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