ATLANTA & DALLAS--(BUSINESS WIRE)--June 3, 2004--Cox Communications, Inc. today announced its selection of Dallas-based Cultura Advertising as the company's Hispanic agency of record. Cox Communications is the third largest cable provider in the U.S. serving 6.7 million customers in 22 states representing 26 cluster market areas. Cox's key cable markets include San Diego, Phoenix, Tucson, Las Vegas, Omaha, Oklahoma City, Northern Virginia, Rhode Island and multiple markets in Texas.

Cultura will work with Cox to build awareness of and demand for its digital cable, digital telephone and high-speed Internet services among the Hispanic populations in its key opportunity markets. The campaigns will involve television, radio, print, direct marketing and grassroots promotions.

"This is an excellent opportunity for both Cultura and Cox Communications," stated Cultura President, Juan Faura. "We are very excited to leverage our strategic and creative resources to assist Cox Communications in reaching their goals within the rapidly growing Hispanic market. It is great to work with yet another company that understands how important the Hispanic market is and will be to their future business. We look forward to helping build the Cox brand and business by creating some breakthrough work for Cox."

"With our growing product portfolio of culturally-relevant cable television, telephone and Internet services and packages, Cox is well poised to better serve the various segments of the Hispanic population booming in our markets," said Cesar Cruz, director of multicultural marketing for Cox. "We feel Cultura is well equipped and experienced to help us activate our brand, 'Your Friend in the Digital Age,' in Latino households, and market our digital services."

Acerca de Cox Communications

Cox Communications (NYSE: COX), a Fortune 500 company, is a multi-service broadband communications company with approximately 6.7 million total customers, including 6.4 million basic cable subscribers. The nation's third-largest cable television provider, Cox offers both analog cable television under the Cox Cable brand as well as advanced digital video service under the Cox Digital Cable brand. Cox provides an array of other communications and entertainment services, including local and long distance telephone under the Cox Digital Telephone brand; high-speed Internet access under the Cox High Speed Internet brand; and commercial voice and data services via Cox Business Services. Local cable advertising, promotional opportunities and production services are sold under the Cox Media brand. Cox is an investor in programming networks including Discovery Channel. More information about Cox Communications can be accessed on the Internet at www.cox.com/espanol.

About Cultura

Founded by Juan Faura in 2001, Cultura is a certified, minority held, full-service advertising and promotion agency specializing in integrated marketing to the U.S. Hispanic market. Cultura was among the fastest growing Hispanic marketing agencies in the U.S. in each of the past two years. Cultura is headquartered in Dallas. While minority held, Cultura is an independent affiliate of Omnicom. Cox Communications will join Cultura's rapidly expanding roster of clients which includes: Lowe's Home Improvement, Mercedes-Benz, ACE Cash Express, Swift & Company, Kay Jewelers, Roche Diagnostics, MetroPCS, Presbyterian Hospital of Dallas, the United Methodist Church and PepsiCo (Hispanic media agency of record).

CONTACT: Cox Communications, Atlanta
Bobby Amirshahi, 404/843-7872
o
Cultura
Kathleen Esquivel, 214/659-7715

SOURCE: Cox Communications, Inc.