ATLANTA, Sep 15, 2003 (BUSINESS WIRE) -- Cox Communications today announced that it now has more than 2 million "bundled" customers. A bundled customer is defined as having two or more of the following services: video, high speed Internet and phone.
"This achievement proves that our customers believe in the value of Cox's service bundle," said Jim Robbins, President and CEO. "The digital bundle and Cox's reputation for superior customer service continue to drive revenue growth."
In Cox's telephony markets, 40 percent of customers currently subscribe to a bundle of services and almost 14 percent of customers in telephony markets subscribe to a three-product bundle. Cox's Orange County operation leads the company with more than 57 percent of customers buying a bundle of services. The Omaha operation follows closely with 55 percent.
Among our new subscribers, bundled take rates are even higher. In our telephony markets, more than 48 percent of our new customers take a bundle of services when they first sign up with Cox.
"Customers who buy a bundle are very satisfied with the quality and value of Cox services," said Joe Rooney, Senior Vice President of Marketing. "Cox also recently surpassed the three million mark for "multiple RGU" customers. A multiple RGU customer is defined as having two or more of the following services: basic cable, digital cable, high-speed Internet and phone. The percentage of multiple RGU customers has now reached 46 percent. We will continue to leverage our robust broadband pipe to drive profitability and provide value and convenience to our customers."
"Cox markets enjoy a significantly lower DBS penetration rate than the national average," added Mr. Robbins. "We believe that our bundled offering and our investment in customer service are responsible for this."
Cox's bundle of services includes local and long distance telephone, analog and digital cable television and high-speed Internet access with the option of a single bill. Cox's bundled strategy relies on the most robust, fully integrated back-office platform in existence today, and with six years of experience in marketing and providing a full-service bundle, the company remains well ahead of its competitors. Cox is poised for continued strong RGU growth and is well on its way to achieving its publicly stated goal of being free cash flow positive for the full year 2003.
Cox Communications (NYSE: COX), a Fortune 500 company, is a multi-service broadband communications company with approximately 6.5 million total customers, including 6.3 million basic cable subscribers. The nation's fourth-largest cable television provider, Cox offers both analog cable television under the Cox Cable brand as well as advanced digital video service under the Cox Digital Cable brand. Cox provides an array of other communications and entertainment services, including local and long distance telephone under the Cox Digital Telephone brand; high-speed Internet access under the Cox High Speed Internet brand; and commercial voice and data services via Cox Business Services. Local cable advertising, promotional opportunities and production services are sold under the Cox Media(SM) brand. Cox is an investor in programming networks including Discovery Channel. More information about Cox Communications can be accessed on the Internet at www.cox.com/espanol.
SOURCE: Cox Communications, Inc.
Cox Communications, Inc., Atlanta Media Laura Oberhelman, 404/269-7562
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