Cox Communications' Advertising Sales Division Becomes Cox Media
Business Wire
Atlanta, GA
NYSE:COX

ATLANTA, Feb 24, 2003 (BUSINESS WIRE) -- Cox Communications' advertising sales division announced today that it is changing its name from CableRep Advertising to Cox Media.

The change was made to more closely align the advertising sales division with the Cox Communications brand and more clearly represent the variety of media services offered to clients. While the name is changing from CableRep Advertising to Cox Media, the company will remain a wholly owned subsidiary of Cox Communications, Inc.

"As our company gains more prominence on the national stage, the re-branding of CableRep Advertising to Cox Media provides us with a clear and powerful identity more closely aligned with the qualities we share with the rest of the Cox family of companies," said Billy Farina, Vice President of Cox Media.

Cox Media is the source for television advertising in Cox Communications markets, providing more choice, better value and smarter advertising solutions. Cox Media provides broad reach on highly rated programs and laser sharp targeting of audiences utilizing local advertising inventory on more than 40 cable networks. In addition to television advertising, Cox Media offers advanced research using the most widely recognized tools and information, customized promotions and state-of-the-art commercial production.

The first to commercially deploy digital program insertion and on-demand advertising, Cox Media has a proven history of practical applications of new technology in the advertising industry. "We take pride in our innovation and for taking measured risks to explore new advertising opportunities for our clients," commented Farina. "It is important to always look ahead to find ways to evolve our business and maximize our growth."

"Re-branding to Cox Media is an exciting marketing opportunity for each of our markets," commented Debby Mullin, Vice President, Marketing and New Media. "Our new name more effectively communicates the scope and value of the products we offer our clients. Advertisers want effective and efficient means to communicate their message, and Cox Media provides smarter advertising solutions to meet their needs."

Cox Media, a wholly owned subsidiary of Cox Communications, Inc., is one of the country's largest cable television advertising sales organizations, reaching more than eight million subscribers. The first to commercially deploy digital program insertion and on-demand advertising, Cox Media uses advanced research, customized promotions and state of the art commercial production to help businesses connect with their audiences. From broad reach on highly rated programs to laser-sharp targeting of specific audiences, Cox Media provides more choice, better value and smarter advertising solutions to its clients. More information on Cox Media can be found on the Internet at www.coxmedia.com.

CONTACT: Cox Communications, Atlanta Laura Oberhelman, 404/269-7562 laura.oberhelman@cox.com

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