ATLANTA - Cox Media, the advertising services division of Cox Communications, Inc., announced today that it has appointed Mike Zeigler to the position of vice president of operations. Zeigler will oversee all of Cox Media's ad product fulfillment, technical infrastructure and product development activities.
“Mike’s diverse background in technology management, business development and proven execution capabilities give him a unique combination of skills necessary to lead operations at a time when the fundamental structure of the industry is changing,” said Billy Farina, senior vice president of Cox Media. “He is a critical asset to help us drive new business strategy and leverage fast changing technology in the advertising sector.”
Prior to his new position, Zeigler served as director of operations for Cox Media, where he led the company's strategic transformation initiative including the establishment of Cox Media's new, centralized Campaign Fulfillment Center, development of new sales channels and implementation of new client service strategies and systems. In addition to his operational leadership at Cox, Zeigler brings to the Cox Media executive team significant senior management experience with Upper Quadrant, a marketing analytics firm, and extensive consulting expertise developed in a wide range of industries including print, Internet and television media.
Zeigler holds a bachelor’s degree in finance, a master’s degree in biotechnology and is an MBA candidate at Georgetown University.
In his spare time, Mike enjoys flying as a private pilot, travel and outdoor sports activities with his four children and wife Mary.
About Cox Media
Cox Media, a wholly owned subsidiary of Cox Communications Inc., offers national and local cable advertising solutions in 23 markets across the United States. Products include 30-second commercials on over 75 national cable networks, local news and sports channels; Video On DEMAND; interactive overlays; and GoScout HOMES, a real estate product combining on-air and on-line advertising opportunities. The first to commercially deploy digital program insertion and on-demand advertising, Cox Media uses advanced research and media planning, customized promotions, and state of the art commercial production to help businesses connect with their audiences. From broad reach on highly rated programs to laser-sharp targeting of specific audiences, Cox Media provides more choice, better value, and smarter advertising solutions to its clients.
Acerca de Cox Communications
Cox Communications is a multi-service broadband communications and entertainment company with more than 6.2 million total residential and commercial customers. The third-largest cable television company in the United States, Cox offers an array of advanced digital video, high-speed Internet and telephony services over its own nationwide IP network, as well as integrated wireless services. Cox Business is a full-service, facilities-based provider of communications solutions for commercial customers, providing high-speed Internet, voice and long distance services, as well as data and video transport services for small to large-sized businesses. Cox Media offers national and local cable advertising in traditional spot and new media formats, along with promotional opportunities and production services. Cox Communications wholly owns and operates the Travel Channel.
More information about the services of Cox Communications, a wholly owned subsidiary of Cox Enterprises, is available at www.cox.com/espanol y www.coxmedia.com.
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