ATLANTA, Feb. 8 /PRNewswire/ -- Cox Media, the advertising services division of Cox Communications, Inc., announced today that it has launched an all digital system for managing ad distribution.

Cox Media is the first multiple system cable operator (MSO) to provide an enterprise-wide digital media management system to clients. The new system, known as SpotXpress, is part of the company's efforts to facilitate more efficient services for clients in a rapidly changing advertising environment.

More than 90 percent of the 43 million Cox Media spots produced annually are now managed digitally, significantly reducing the number of tapes and DVDs sent to landfills each year and directly contributing to the company's Cox Conserves program to reduce its overall carbon footprint.

SpotXpress is free to clients and offers convenient uploads of spots via a secure online portal, eliminating the delays associated with shipping physical content. The new system immediately creates operational efficiencies on the client and operator side by reallocating resources previously dedicated to shipping, receiving and tracking materials.

In addition to client convenience and operational and environment efficiencies, the digital media management system ensures that spots maintain optimal video quality and audio fidelity by avoiding the transfer to analog media.

"High-quality digital content management is an important part of Cox Media's ongoing transformation to better address the needs of advertisers," said Mike Zeigler, vice president of operations, Cox Media. "SpotXpress is a powerful innovation for the industry that delivers operational efficiencies, quality controls and environmental benefits."

Cox Media developed SpotXpress internally and teamed with VideoShip to operationalize the system. SpotXpress is available to Cox Media clients in each market the company serves and technical support is provided by VideoShip's call center.

About Cox Media

Cox Media, a wholly owned subsidiary of Cox Communications Inc., offers national and local cable advertising solutions in 23 markets across the United States. Products include 30-second commercials on over 75 national cable networks, local news and sports channels; Video On DEMAND; interactive overlays; and GoScout HOMES, a real estate product combining on-air and on-line advertising opportunities. The first to commercially deploy digital program insertion and on-demand advertising, Cox Media uses advanced research and media planning, customized promotions, and state of the art commercial production to help businesses connect with their audiences. From broad reach on highly rated programs to laser-sharp targeting of specific audiences, Cox Media provides more choice, better value, and smarter advertising solutions to its clients.

Acerca de Cox Communications

Cox Communications is a broadband communications and entertainment company, providing advanced digital video, Internet, telephone and wireless services over its own nationwide IP network. The third-largest U.S. cable TV company, Cox serves 6.2 million residences and businesses. Cox Business is a facilities-based provider of voice, video and data solutions for commercial customers and Cox Media is a full-service provider of national and local cable spot and new media advertising. Cox is known for pioneering efforts in cable telephone and commercial services, industry-leading customer care and its outstanding workplaces. For six years, Cox has been recognized as the top operator for women by Women in Cable Telecommunication; for four years, Cox has ranked among DiversityInc's Top 50 Companies for Diversity; and the company holds a perfect score in the Human Rights Campaign's Corporate Equality Index. More information about Cox Communications, a wholly owned subsidiary of Cox Enterprises, is available at www.cox.com/espanol y www.coxmedia.com.

SOURCE: Cox Communications, Inc.

Web site: http://www.cox.com/

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