Telecom Marketing Veteran Ken Kraft Hired as Cox Business Marketing VP
Marketing Strategy to Help Further Accelerate Growth among Business Customers

ATLANTACox Communications announced today that Ken Kraft has joined the company as vice president, Cox Business marketing. In this newly established executive position, Kraft is responsible for the overall creation and implementation of marketing strategies to further accelerate top line revenue growth within Cox Business.

He serves as a senior member of the Cox Business and Cox marketing leadership teams and will closely align with Cox Business sales, product development and management and brand organizations.


"Ken has tremendous industry expertise with a proven track-record of delivering business-to-business marketing initiatives across the telecom sector," said Phil Meeks, senior vice president of Cox Business. "His expertise will be particularly vital as we segment business customers to more effectively penetrate key industries and grow our share."


A 24-year telecommunications industry veteran, Kraft most recently served as executive director of channel marketing for the mid-markets business division at AT&T. In this role, Kraft led all wireline and mobility marketing campaigns and programs driving retention, acquisition and penetration, including the design and launch of a new “acquisition” sales channel.


Prior to the AT&T acquisition, Kraft held several senior leadership roles at BellSouth, in the company's small business marketing, large business marketing, data product marketing and IP product management organizations. He began his telecom career at Sprint, where he held a variety of marketing and sales leadership roles. 


"We are building a world-class marketing organization to help further accelerate Cox Business growth rates. Ken is a valuable addition to our team and we expect that his thought leadership in marketing to a range of business segments will step change our capability," said Mark Greatrex, senior vice president and chief marketing and sales officer, Cox Communications.


Kraft received his bachelor's degree in journalism from the University of South Carolina. An active member of the Atlanta community, he served as a founding board member of Hands on Atlanta's "Project Springboard," is a member of Fernbank Museum's Corporate Leadership Council and has held numerous fundraising leadership roles in support of the Woodruff Arts Center.


Cox Business provides voice, data and video services for more than 275,000 small and regional businesses, including healthcare providers, K-12 and higher education, financial institutions and federal, state and local government organizations. The organization also serves most of the top tier wireless and wireline telecommunications carriers in the U.S. through its wholesale division. Según  Vertical Systems Group, Cox Business is one of the largest providers of business Ethernet services in the U.S. based on customer ports and has been consistently recognized for its leadership among small/midsize business data service providers. Cox is currently the seventh largest voice service provider in the U.S. and supports more than 900,000 business phone lines. For more information about Cox Business, Haz clic aquí or call 1-800-396-1609.


About Cox Communications:

Cox Communications is a broadband communications and entertainment company, providing advanced digital video, Internet and telephone services over its own nationwide IP network. The third-largest U.S. cable TV company, Cox serves approximately 6 million residences and businesses. Cox Business is a facilities-based provider of voice, video and data solutions for commercial customers, and Cox Media is a full-service provider of national and local cable spot and new media advertising.

Cox is known for its pioneering efforts in cable telephone and commercial services, industry-leading customer care and its outstanding workplaces. For seven years, Cox has been recognized as the top operator for women by Women in Cable Telecommunications; for five years, Cox has ranked among DiversityInc's Top 50 Companies for Diversity. More information about Cox Communications, a wholly owned subsidiary of Cox Enterprises, is available at y

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