ATLANTA -- Cox Communications today announced highlights of its 4th quarter 2007 performance. The company marked its 7th consecutive year adding more than 1 million new subscriptions, or revenue generating units (RGUs). In the course of 10 years, Cox's innovative vision for evolving into a full-service telecommunications provider built the company from a single-service cable TV company with 3.3 million RGUs in February 1998 into a world-class telecommunications company with 14.6 million RGUs at the close of 2007, an increase of 11.3 million residential RGUs in the decade.
The pioneer of the three-product bundle of digital telephone, video and Internet services, Cox continues to demonstrate just how far an operator can go with bundling success. At the close of the 4th quarter, more than 62% of Cox's residential subscribers were bundling with two or more services, and more than 30% were in a full three-product bundle. Cox anticipates surpassing 4 million bundled customers in 2008.
"The marketplace has never been more competitive, with customers demanding more from us as their needs become more complex," said Cox Communications President Pat Esser. "Cox employees have clarity of purpose -- to position Cox as the most trusted provider of communications and entertainment services in America. Whether it's the engineers who maintain and enhance our network to deliver new services, the customer representatives who help customers on the phone or in their homes, or any other of the myriad crucial roles employees perform, we are all singularly focused on being the most reliable, trusted provider offering the best total value available."
Demonstrating the strength of its individual services and its bundling acumen in increasingly competitive environments, the company again realized double-digit growth in each of its core digital services - Cox Digital Cable, Cox High Speed Internet and Cox Digital Telephone. Cox also continued to drive down customer churn to record lows for each of these services. At the end of 2007 Cox had the following subscriber counts and year-over-year growth:
5.96 million total residential customer relationships; 1.6% growth
3.7 million bundled customers; 9.0% growth
2.38 million telephone subscribers; 17.7% growth
3.7 million high-speed Internet subscribers; 11.3% growth
3.1 million digital cable subscribers; 10.8% growth
557,000 “non-video” residential customers; 24.5% growth
Cox focused on phone in 2007; employees answered the call by delivering 357,000 additional residential phone customers. Similarly, Cox Business, the company's commercial services arm specializing in serving small to medium businesses, continued to meet the needs of customers underserved by the incumbent phone companies. Cox Business increased phone customers by nearly 30% and total customer relationships by greater than 16%. Meanwhile, AT&T, Verizon, Qwest and Embarq cumulatively lost about 10 million access lines in 2007. "Residential and commercial customers are increasingly looking elsewhere for their communications needs. While the telcos continue to focus their efforts at designing and deploying video services, we're very happy to deliver the value their existing phone customers need," said Esser.
“Despite fierce competition from phone and satellite companies, we saw less than .4% reduction in basic video subscriptions, and digital penetration continues to grow (now 58% of basic) as customers are increasingly upgrading to enjoy high definition, On DEMAND and DVR services,” said Esser. “Altogether, 2007 was another outstanding year in which we demonstrated that our early lead in bundling and commitment to quality customer care place us in a powerful competitive position.”
About Cox Communications:
Cox Communications is a multi-service broadband communications and entertainment company with 6.2 million total residential and commercial customers. The third-largest cable television company in the United States, Cox offers an array of advanced digital video, high-speed Internet and telephony services over its own nationwide IP network, as well as integrated wireless services. Cox Business is a full-service, facilities-based provider of communications solutions for commercial customers, providing high-speed Internet, voice and long distance services, as well as data and video transport services for small to large-sized businesses. Cox Media offers national and local cable advertising in traditional spot and new media formats, along with promotional opportunities and production services. Cox Communications wholly owns and operates the Travel Channel. More information about the services of Cox Communications, a wholly owned subsidiary of Cox Enterprises, is available at www.cox.com/espanol, www.coxbusiness.com y www.coxmedia.com.
Media Contacts:
David Grabert
Director, Media Relations
404.269.7054
David.Grabert@Cox.com
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