Cox Gets Personal with “Contour” Sub-Brand, “TV Just for Me”

ATLANTA – Cox Communications today announced the creation of Contour, a new sub-brand for its video product line. The new brand represents the most significant launch in the company's 50-year history since the introduction of the "bundle" in the 1990s. Highly intuitive and personalized for up to 8 users, the company said the change reflects the unique experience Contour delivers to its customers.

"This is a revolutionary change in the way we watch video," said Mark Greatrex, senior vice president and chief marketing and sales officer. "With Contour, customers are connected to their favorite shows through a   highly personalized experience - shaped by them, for them."

After extensive customer research, the company learned that that personalization was extremely important when watching TV - content discovery, DVR capability, user interface and off-TV access. Customers seek a personally engaging experience that taps into their personal passions and they want the flexibility to watch on the TV or tablet, live and On Demand.

Cox partnered with its brand and media agencies, Doner and MediaVest respectively, to create a campaign and introduce the new Contour offering as "TV just for me". Launching in August with three TV spots, the campaign was directed by advertising veteran Glenn Martin. Periscope developed creative assets for the company's retail stores as well as other social and digital components. Additionally, Periscope created the microsite, which will serve as the information hub for customers to learn more about the product. DraftFCB worked to develop the customer acquisition and retention campaigns for Contour, as well as multiple components of the social media engagement strategy.


Acerca de Cox Communications

Cox Communications is a broadband communications and entertainment company, providing advanced digital video, Internet and telephone services over its own nationwide IP network. The third-largest U.S. cable TV company, Cox serves approximately 6 million residences and businesses. Cox Business is a facilities-based provider of voice, video and data solutions for commercial customers, and Cox Media is a full-service provider of national and local cable spot and new media advertising.

Cox is known for its pioneering efforts in cable telephone and commercial services, industry-leading customer care and its outstanding workplaces. For seven years, Cox has been recognized as the top operator for women by Women in Cable Telecommunications; for seven years, Cox has ranked among DiversityInc's Top 50 Companies for Diversity. More information about Cox Communications, a wholly owned subsidiary of Cox Enterprises, is available at


Elizabeth Rasberry

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